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“8 Winning Steps to Creating a Successful Special Event” is How-to Guide  
For Cause-Related Fundraising Events
New York, NY – May 26, 2009 - The Thurgood Marshall College Fund (TMCF) has released a new
book to guide community-based organizations through the challenging processes of raising awareness and
funding for worthy causes through special events.  Putting together an amazing event on any budget takes
lots of planning, resources and forethought.
The 178-page book, 8 Winning Steps to Creating a Successful Special Event, is a collaboration
between Dwayne Ashley, TMCF’s President and CEO, and Carol Campbell, Director of Special Events
at Prairie View A&M University in Texas.
The goal of sharing their many decades of experience is to provide both volunteers and professionals with
the tools to create a memorable event for guests, while not breaking the bank in an economy where
planning budgets continue to shrink. The book speaks to non-profits such as church groups, alumni
planning committees, community-based organizations, parent/teacher associations, and other charities
whose sole purpose is to raise enough money for their constituencies to make a difference.
“You don't have to have a half a million dollar budget to create a spectacular event or conference,” said
Ashley. “We wrote this book as a quick read for everyday people who may not have extensive event
planning experience, but who have the passion for their specific cause and the drive to produce a quality
special event.”
Campbell also believes that organizing special events does not have to be chaotic or stressful.
“With easy to follow templates and floor plans as a guide, a committee as small as two can budget and
plan various types of events. From networking receptions, to dinners for 200, to elaborate fundraisers
over a 3-day weekend—we outline the process from start to finish, from scouting venues to thanking your
Mistress of Ceremonies for her flawless delivery,” said Campbell.
The book, 8 Winning Steps to Creating a Successful Special Event, guides you through the following:  
 Asking Yourself Critical Questions
 Planning an Event Budget  
 Recruiting a Leadership Team  
 Producing a Winning Event  
 Promoting the Event
 Fixing Event Nightmares  
 Understanding the Difference Between Events and Conferences
 Thanking the People Who Make it Happen
Special Events Book for Cause-Related Outreach
Page Two
The book is an important resource that belongs on the shelf of every event planner and community
organization. It is available through the TMCF website with proceeds from book sales going toward
TMCF programs. To purchase copies, or to learn more about the leadership training, scholarships and
internship opportunities available to students, please visit the website at
About the Authors
Dwayne Ashley is the President and Chief Executive Officer of the Thurgood Marshall College Fund
(TMCF), based in New York City with offices in Washington, D.C. and Milwaukee, Wisconsin. He has
20 years of fundraising and management experience with national nonprofit and higher-education
Carol Campbell has 29 years of combined experience in entertainment and higher education. She
currently serves as the special events officer at Prairie View A&M University where she directs all events
for the Office of the President.
About Thurgood Marshall College Fund, Inc.
The Thurgood Marshall College Fund, Inc., named for the late U.S. Supreme Court Associate Justice, was
established in 1987 and represents 47 public Historically Black Colleges and Universities (HBCUs) and 6 Law
Schools located in 22 states with a population of 235,000 students. Over the last 21 years, TMCF has awarded more
than $100 million in leadership development, programmatic and capacity support, and scholarships enabling more
than 7,500 students to attend public HBCUs. It is the only national organization of its type that provides merit-based
scholarships and programmatic support to students attending the nation’s public HBCUs. TMCF also provides
internship programs and joins corporate and foundation partners in providing leadership training and support to
students preparing for undergraduate and professional schools. TMCF is a 501(c) 3, tax-exempt organization.